Identity Branding

“Branding is not a trend.  It is a concept that has proven over time & time again to better your business.”- Paper Cut Industries


In this competitive business of photography, it is always important to make the best first impression you possibly can.  There is already so much talent out there and great images can only take your business so far.  Your “brand” is so much more than a name, logo, colors, some photos, a website, etc…. it will define who YOU are, what YOUR photography style is, and the overall experience clients can expect to have with YOU from beginning to end.   Once you have come up with a name for your business, decided on the type of photography you are passionate about, defined who you are in the photography world, it’s now time to build on that foundation!

One thing to keep in mind before you are ready to take the next step in defining your brand is to figure out who your target market is… what type of photography will you specialize in and what audience do you want to appeal to.   Will you focus your attention on a higher end clientele with packages starting at $5,000?  Are you offering a 1 stop shop with sessions, processing, and high res files on a disk for 1 low price?   Regardless of who your target market is, your branding, packaging, and overall look should reflect that.   Always keep in mind, whatever market you want to pursue, don’t sell yourself short… find clients that value YOUR work and are willing to pay for your service!  Your brand will help get you the clients you want!

The Process:

Once you have decided to take that important step and take your business to the next level with branding yourself, you will pay a deposit (non refundable) found here.  This deposit is typically $150 and goes towards the entire branding package cost you choose (see below).  It will also hold your spot on the current wait list.  I only work with ONE brand at a time… I like to give each and every client my 100% attention!  Upon deposit payment, you will be notified how long the current wait list is and when you can expect your design package to begin.

You will then be sent a detailed questionnaire within 24 hours after a cleared deposit payment.  I encourage clients to take their time with these questions… really think about the direction you want your business to take.  Keep in mind the overall feel and emotion you want YOUR clients to have.   You will be asked to include samples of your favorite place to shop, favorite blogs, places you find inspiration, etc.  The more information you provide, the better idea I have of your style!  If you feel like we need to go one step further with a phone consultation, we will make arrangements and a time for that to take place.

Then the fun part begins… I compile all of the information you have given me and brainstorm on some ideas and concepts we might like to explore.  I will begin the design work on your logo/branding package and send you a few samples of the pieces you have chosen to include (i.e business card, thank you card, pricing guide, etc).  At this point, we refine your brand together and will revise until we have come to a final concept.  Once that takes place, I complete the rest of your package and send proofs for you to view.  After final approval, final payment is made and files are delivered to you via email within 24 hours of a cleared payment.



PACKAGE 1- includes CUSTOM LOGO & choice of 8 business pieces:

  1. business card (front + back)
  2. gift certificate
  3. CD Case (single) + 1 CD label
  4. 5×7 promotion post card
  5. 5×5 welcome trifold
  6. 5×7 basic pricing guide
  7. 2×7 folded appointment card
  8. packaging sticker set (oval, circle, and square)
  9. stationery set (letterhead + #10 envelope)
  10. MOO Mini Cards (set of 5 cards)
  11. MOO Sticker Set
  12. 4 x 5.5 thank you card
  13. referral/rep card
  14. 8×10 studio pricing guide
  15. 4 x 5.5 gift certificate
  16. 12 x 12 coordinating background paper design
  17. Facebook Timeline image


 Pay deposit HERE for FULL identity branding.

Add a custom designed ProPhoto blog design to either of these packages for $175 (separate installation services also available).

PACKAGE 2- includes CUSTOM LOGO & choice of 4 business pieces:

  1. business card (front + back)
  2. gift certificate
  3. CD Case (single) + 1 CD label
  4. 5×7 promotion post card
  5. 5×5 welcome trifold
  6. 5×7 basic pricing guide
  7. 2×7 folded appointment card
  8. packaging sticker set (oval, circle, and square)
  9. stationery set (letterhead + #10 envelope)
  10. MOO Mini Cards (set of 5 cards)
  11. MOO Sticker Set
  12. 4 x 5.5 thank you card
  13. referral/rep card
  14. 8×10 studio pricing guide
  15. 4 x 5.5 gift certificate
  16. 12 x 12 coordinating background paper design
  17. Facebook Timeline Image



Pay deposit HERE for MINI identity branding.

Custom Blog Design


The Process:

One of the best ways to display your work, have it all in one place, build your brand, and get people familiar with YOU is to blog it!   Having a branded blog is one of the best investments you can make and when on a tighter budget, without the ability to do a full identity branding, a custom blog is a great place to start!  Why go with a generic themed blog when you can have one custom made solely JUST for you?  The blogs I create are all WordPress based platforms (BLOGGER and Typepad options may be available soon) and can be used on your existing WordPress blog or we can build one from scratch for you.  Installation of WordPress and the install are separate from the design.

Payment/Deposit made here:

You will be contacted within 24 hours with a detailed questionnaire.  Aside from the basic information such as your website address and business information, you will be asked to provide links to websites, blogs, designs that inspire you.  It is very important that you take your time completing the questionnaire and provide as much information as you can.  The more you provide me about the brand you want to create, the easier the design process is!

I will provide you with a design concept and then we can narrow down and finalize the concept.  Once a final design is chosen and approved, you will be billed for the balance for the project, and then final files will be delivered to you (if installing yourself) within 24 hours of a cleared payment.  If you require installation services, you will be billed for services once final files are approved.  Blog installation takes approximately 4-6 days!

Custom Blog Includes:

  • background design
  • header (themed design and/or photo rotator/slideshow)
  • post divider
  • 3 social media icons


  • $225 (installation is serparate from the design fee)

Optional Installation Services:

If you are unfamiliar with installing the new design and don’t want the headache of learning coding to get your new blog up and running, a couple of options are available to you.

  • Design Install only (current WordPress MUST be installed on your own server/domain)- $95
  • WordPress & Design Install- $145
  • ProPhoto theme design install & customization only- $75

Custom Logo Design

The Process:

Once you have “purchased” your custom logo in the store here:

you will be contacted within 24 hours with a detailed questionnaire that I ask all client’s to fill out.  This covers basic information such as business name and desired colors for your new logo, but also asks for things like websites and blogs that may inspire you.  The more detailed you answer each of the questions, the more samples you provide me for the direction you want to go, the better I can nail down the concept and look that is right for YOU!

I will then begin working on 3 design concepts.  I typically try to provide 3 fairly different ideas and then you will choose 1 concept.  This logo will be refined and changed up to 5 times and once the final draft is approved, I prepare your files, zip them up and send them to you with a direct download link. You will receive your logo files as a PSD, PNG, ABR, and JPEG file (other file types may be available if requested).  You may NOT change your logo (other than color) unless I have given you permission to do so.


  • $195

File Information

For logos:

After final approval, you will receive your logo files as a PSD, PNG, and ABR files  You may NOT change your logo (other than color) unless I have given you permission to do so.

For branding packages:

Once final payment has been received, you will receive an email with a download link to your ZIP files within 24 hours.  I provide layered PSD files to each and every business/marketing piece I create.  All items are created in PSCS 5.  If you require additional services such as text input because you do not have access to a version of full PSCS, we can make arrangements for me to add your text for an additional fee.

Please note that most of the business/marketing pieces are created with WHCC specifications and if you use another lab, you will have to make the final adjustments and changes.


  1. I make every effort to keep all clients informed about the begin and end date for their specific project.  Once deposit is made, you will be notified about the time line for your project.
  2. All design work & concepts are copyright Corina Nielsen 2011-2013
  3. You may NOT use the individual graphics (flowers, swirls, etc) used in your logo, blog, & branding set on other items such as blogs, splash pages, marketing materials, etc. without permission and/or an additional fee.  You MAY use your logo anywhere you like just as long as it is kept “whole” or as originally designed.
  4. Deposit is NON REFUNDABLE and balance is due once initial concepts have been approved and your pieces are ready to be created.
  5. Due to the nature of these digital designs and files, NO refunds can be given once work has begun and/or files have been delivered.

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Marilyn Sanchez - December 22, 2011 - 2:52 pm

Hello, I would love to get some on possibly getting your biggest package but I already have my logos. What would the price be then?



Geni Bean - February 13, 2012 - 9:17 pm

What is your currently wait list time? I would be interested in package #2 along with blog design


Jessica Looney - May 4, 2012 - 10:52 am

How long is your current wait list? I would love to have you create a logo and other items for me. Thanks in advance for your help.

p.s. I love your work!!

katie - June 14, 2012 - 3:37 pm

I am interested in package #2 as well as some blog help for my prophoto blog. How long is your wait at this time? Thanks!

Michelle Korte - July 12, 2012 - 11:43 am

Hi there- I am interested in a complete branding package. How long is your wait list currently and how long on average does the process take to complete.


dids consing - December 17, 2012 - 9:20 pm

Hi. I would like to inquire as to when your services are available? My friend and I will be launching our new business by January and I was wondering if you are available for identity branding and some other services like website design.
I would really love to hear from you soon.
Best Regards.


AnneMarie Hamant - January 25, 2013 - 1:40 pm

Hi there! I love your branding work in your portfolio! I am a part-time family portrait photographer in Wash DC area. I rebranded back in 2010, and have been fairly happy with my logo, but I am looking to update my look to something less trendy and frilly.swirly, and coordinate packaging, contracts, etc. Right not I have a pretty small client base thats has stuck wth me since my very early days, but I am planning on increasing my pricing fr 2013 and want to attract a new upper-class clientele of families and am looking for something timeless, classic,- that speaks to a new identity of heirloom portraiture (either with keeping my current logo and designing materials around it, or something altogether new). Please advise of your current design timeline and if you might be interested. Thanks!

NEW LOOK! » Abernathy Photographics Blog - March 11, 2013 - 10:11 pm

[...] hopefully noticed something different! I was soo excited to finally have a go with the talented Corina to create a whole new look for AP! I will have to admit that I was probably her hardest client, [...]

Ashley - June 23, 2013 - 12:05 pm


I am a photographer in Chattanooga, TN and I am in the need of some re-branding! Looking for a fresh start! I was just wondering how long your wait list is right now?

Nicole - June 24, 2013 - 10:47 am

Hi Corina! I am interested in your services, and would like to go with you with your package 2 and the $175 prophoto add on.
I have a prophoto blog already:, so would I have to purchase a whole other blog or would we just use the customized options? Thank you and look forward in hearing from you!


Emily - July 26, 2013 - 3:59 am

Hi Corina, I am a photographer based in the UK but LOVE your work. I am just getting into wedding photography along side my current portrait and landscape photography and would love some full branding doing with a web page design (if you do that)? Is this something you could do as you are in the USA?
Would love to hear back from you soon,

Andrew Smith - August 8, 2013 - 3:23 pm

Hey Corina, Just touching base – we are hoping to get our blog re-installed – we know you are busy , just looking for a time frame. Hopefully you get the message this time :) Thank you , Megan and Andrew

Anke Cloete - August 23, 2013 - 1:35 am

Hi there, I am situated in South Africa and I absolutely love your work!
I have also started up a photography and design business, I design wedding stationary etc.
I would love for someone with your creative skills to design a brand for me. The most important thing is a website or blog as I only currently have a Facebook page.

Would it be possible for you to do it for someone in South Africa?


Marcie - September 19, 2013 - 9:30 am

You just posted on Facebook that you have one spot available still for October. I am interested! Thanks! :)

Johng425 - May 2, 2014 - 4:58 pm

You have an incredibly nice layout for your blog, i want it to utilize on my site also . dadfkdaebdfe

Claudia Jardim - June 21, 2014 - 1:07 pm

Hi Corina, how are you?
I am an artisan and in need of a identity branding for my online shop.
Looking forward to hearing from you.

Emily - September 22, 2014 - 1:01 pm


I saw you on and upon visiting your site I am blown away. I am new to owning a photography business and want to make sure I set it up correctly from day 1 and I think with your branding help, I can do that! I saw on your FAQ that you are booked through May, is that old information or are you booked through May 2015?

I constantly have people asking for a card and I was just about to create them until I saw your site and now feel like I should wait and brand myself all at once. If you aren’t booking too far out I will sign up ASAP!

Thank you!

Sharone - January 13, 2015 - 3:09 pm

Hi Corina,

Amara Cohen suggested I contact you.

I need some help with branding/logo/marketing. I am not a photographer though; I create photo slideshows and montage videos. I have a business card idea but really need help getting it done, as well as a bunch of other things. Let me know if you might have time soon to work with me.


Tara - January 29, 2015 - 2:29 pm

What is your current turn around time for branding packages?
I would require mine by the end of February, is that possible?
Thank you!

Jackie - September 2, 2015 - 4:54 pm

hi there! i love your work and was wondering what your current turn around time for a branding package/blogsite is?

Dan Baltudis - May 29, 2016 - 11:53 am

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